Steve Jobs drew on many areas of social culture to see what the current trends were – and that’s because knowing what people value and desire in life, is what business is all about. If you forget what or why your business was created, your value will start to drop away.
Your Context Is Key !!
Be creative around your business and ask the important question…
“Why does my business exist?”
This question will always provide the appropriate WHAT, WHY and HOW to every solution. E.G.Ellames
People, Place & Purpose 