What does being “In The Moment” really mean?

Today I made a fantastic distinction around Diversity = Dynamic

One of the challenges of sharing ideas in family, team, and community – is we can experience control or get upset and regularly come away feeling confused by another person’s strong point of view around systems, a project or start-ups. I believe this is attributed to our different styles of thinking, not learning. We each go through our own unique thought process to come up with our interpretation of a situation.

These interpretations are expressed by the way our personal neuro pathways are fired up in the brain; an array of electrical impulses and connections that help you to express yourself. And yes, I know we have all heard about all the different learning styles, but this is different.

What I am talking about here is “how do we stay present with each other without being dominated by one person’s particular thinking process?” I believe the reason for all the discord or control in relationships, be they personal or professional and even cultural and community are due to this very thing.

I term this behaviour ‘the thinking wars’ – Dominance = Disconnect.

However, where we need to move to as a species is – Diversity = Dynamic

And of course this all sounds good on paper or on a wiz bang power point, but how do we do it in real time, real life? We must be willing to cross the bridge with one another, we literally have to drop out of our thinking for a moment or two and connect to the intelligence of our heart.

If each person present can accept that the only way they can truly understand each other and make a valuable contribution, is through a genuine heart to heart connection, this is in fact what empowers people. Because the real power is when and where lasting trust is built. Truth is, we are never going to really understand the way another person thinks because we are not that person.

Moreover, we most certainly can connect with each other through our aligned values, which are born from the heart.

Our aligned values are what make up the unbreakable connections, which can form this powerful and effective Diversity = Dynamic bridge.

The new wave of relationship in business is emerging: where people adopt a very different, but progressive model of teamwork… Because it will be through our surrender to the power of the heart that we will experience the benefits of cordial collaboration, social synergy, cohesive community and contributing more than money.

So, my dear humans take heed…

HEART to HEART CONNECTION is the currency of the FUTURE. 

The great news is, we all have one!

CONTACT ME TODAY

TEL: 040 330 9696
elizabeth.ellames@ozemail.com.au

Learning from a Master

As a Business Culture and Story-Based Branding Consultant, my role is to help people or businesses gain clarity about the ‘real deal’ value and message of their brand; the STORY and the PURPOSE.

These are the four topics I cover in my signature branding process –

  • The CULTURE of your brand invites your audience to engage and quickly becomes a place or experience that makes them feel like they belong.
  • The ESSENCE of your brand is a perfected backstory; an experience that people relate to and want to share with others.
  • The SPIRIT of your brand is the genuine ‘life force’ that you bring to it; the ‘magic elixir’ that people connect to that makes them feel alive.
  • The VALUE of your brand is your ability to be of service, and how that adds value to the lives of others.

But today I want to share this interesting documentary about one of my hero’s; Walt Disney. Walt was indeed a genius when it came to branding and that was because he was super clear around his values and vision. Enjoy and learn from a master of his craft … and a real innovation “tech wiz” as well. 

Featuring interviews with various Disney Legends and Historians, Great Big Beautiful Tomorrow looks at the various technologies Walt Disney used and developed over the course of his life. From creating the first sync sound animation in 1928 to his unrealized dream of E.P.C.O.T., an experimental city that passed on with him in 1966, this film shows Walt Disney as the futurist he truly was.

You Are What You Share

We all know personal branding is important for most people today, not just celebrities and entrepreneurs.

Today when someone connects with you about your business or career, they need to understand who you are; they want to know what you’re about and whether you can add value.

Many people fall short though; either by ignoring their personal brand, thinking their work will somehow speak for itself… I have spent several years designing what I believe to be the best possible formula to identify the very essence of one’s personal branding. Over the last 20 years, I have explored branding through a few different avenues.

One is the development of Living Attributes, which is a typology (tool) that helps you to identify the value of your unique story; your brand. Its design and application build a lasting confidence by uncovering your true potential. Purpose-Based Branding goes way beyond the usual landscape of conventional branding, which only focused on highlighting a person’s professional identity. The refreshing approach to Purpose-Based Branding invites you and your audience or community to develop a quality relationship built on integrity and empowerment.

Secondly, over a three-year period, I had the privilege of working closely with an amazing team of women. In our third year together, with great conviction, they identified and developed their “Purpose-Based” brand from the inside out. As the facilitator of their powerful process, I also learned a wealth of knowledge about what works and what doesn’t when it comes to creating a brand based on your values. Each of these women has now moved on to form their own business and are forming communities around those businesses, they are indeed a shining example of Purpose, Passion, and Promise.

Here are my top insights on where people can fall short around their personal branding – and how you can avoid those mistakes.

#1. Distinction – The importance of creating a relatable and engaging story.

Most people assume that others will just “get it” when it comes to their brand: “Can’t you just work it out… can’t you see what or why I’m doing it?” Well no… Not really. Unless you take the time to explain yourself and fill them in, they probably won’t take the time to work it out and will come up with a conflicting version of who you are or won’t think much about your brand at all.

Tell your own GREAT STORY – don’t leave it to others to do it on your behalf, unless they have the full story and are telling it for all the right reasons. Remember your STORY informs your PURPOSE and creates your VALUE. This is a vital starting point that can make all the difference to how you present your message to the world.

#2. Distinction – The importance of finding out everything about your personal brand.

It is so easy to think we know and understands our personal brand. It’s basically who we think we are, yeah? Of course, when we take a deeper look, it’s easy to see the misconception.

Your personal brand isn’t just who you say you are; It’s actually all about…

  • identifying and clarifying WHAT your real talent is,
  • specifying HOW you love to express and share that talent
  • and WHY it is so very important to you
  • and WHO your brand is for…  and does it add value to their life.

Once you know your WHAT, HOW and WHY… your WHO it’s for, becomes much clearer. I have found the following to be the best way to uncover all of the above.

By applying the simple formula of… IDENTIFY, CLARIFY, SPECIFY, EDIFY and UNIFY you become crystal clear about what your personal brand looks like, feels like and what it communicates to others.

#3. Distinction –  The importance of living the core values of your brand.

The days are gone where creating a personal brand was just coming up with a clever resume, getting yourself a stylish makeover and a reasonable elevator pitch. Your personal brand is indeed far more than just what you say about yourself. It’s all about how people feel about you, what they perceive about you and what they find out about you based on your web presence. They want to know how you relate to them and others, what kind of tribes you associate with, what kind of leadership roles you’ve taken on, the type of content you share, the concepts and the new ideas you circulate.

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Key Principles:

  • You are WHAT you SHARE
  • Your STORY informs your PURPOSE 
  • And your PURPOSE is to ADD VALUE 
  • Which then CREATES your REAL VALUE

A lot of unsuccessful entrepreneurs figure that as long as they talk the current lexicon, they will be seen to be in the know. But it doesn’t work like that anymore. This new way takes effort, focus, and transparency to work, and that means living out your brand values consistently, each and every day. If people sense even the slightest bit of discord or imitation, it renders everything else you do as fake.

People want the REAL DEAL today –

Ensure that every action you take is aligned with how you want to be seen by your tribe and peers. However, it’s been my experience that not everyone is willing to make that kind of commitment to their brand.

Do you want to stand out, get noticed and be an influencer?

If so, you have to commit to your purpose, your passion, and your promise… for example, you need to be writing blog posts about trends YOU see in your industry, connect with other groups of people or perhaps create your own community or group, and start speaking at events to share your vision. When people see you living out your message, your brand, that’s when your brand will really become a valuable asset in your life and the lives of others.

Avoiding these mistakes will help others know what you are offering them, and allows you to be a leading edge contributor.

Take your brand to the next level and contact me – Elizabeth Ellames 

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Email – elizabeth.ellames@ozemail.com.au

Mobile – 040 330 9696

THE ARTIST

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THE ARTIST – Creates COMMUNITY/TRIBE

Some other choices in this category are Designer, Painter, Musician and Poet. Through your expression of life as an Artist you create tribes or followers that form community. This is how you grow your style of leadership. It is through your followers/community that you can see how your visions and artistic talents as a new style leader benefit others. By simply sharing your talent, art or craft, your community then starts to enroll others to support your leadership and vision as their own.

Community Needs Your Leadership.                                                                    

THE CHANGE AGENT

 

THE CHANGE AGENT – Lives with COMMITMENT

Some other choices in this category are Forerunner, Overseer, Futurist and Regulator. 

Being a Change Agent demonstrates commitment. You have a clear vision of the future and your life purpose, which inspires you and encompasses your highest values and priorities.  You have the capacity to envision what is not yet conceivable. You also have the willingness to proclaim a vision without regard for personal gain. You are committed even when you don’t want to be, don’t feel like it, or it isn’t fun.  Standing firm in your commitments pushes you to achieve anything you say that you will, regardless of feelings, circumstances or challenges.

Commitment Inspires Your Leadership.

CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Real Deal, Real Time…

I so love doing real seminars in real time. Because that’s the only way to create a lasting shift in people – as humans we need to FEEL in order to LEARN that is what we call having an EXPERIENCE, which is also how we gain experience. I believe we have confused the word experience with the word stimulation.

AS HUMANS WE NEED THE EXPERIENCE OF BEING EXPERIENCED – this is a proven fact of how human beings grow.

Perhaps we are living in a world that is looking for the ‘ultimate experience’ simply because of our lack of genuine attention and being over stimulated in our life.

Keep it real so it lasts, I say. 

 

Why is it working so well?

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REAL DEAL 12 C’s

 #6. Establish COHERENCE

Coherence is all about quality connections. If your team around you is not coherent, your leadership style will not evolve. Coherence is the glue that keeps a team sound and again connected. Being coherent requires a commitment to the whole; it requires being fully present on all levels.

Coherence creates community.

CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Are you up for it?

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REAL DEAL 12 C’s

#5. Live your COMMITMENT

Know your commitment. Create a clear Vision Statement for your life and your business that inspires you and encompasses your highest values and priorities.  Be committed even when you don’t want to, don’t feel like it, or it isn’t fun.  Standing firm in your commitments will push you to achieve anything you say that you will, regardless of feelings, circumstances or challenges.

Commitment inspires leadership.

Why do people start their own business?

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REAL DEAL 12 C’s

# 4. Invite COLLABORATION

Valuable collaboration is based on perfect alignment. Only invite collaboration that has a vision that resonates with yours. Collaboration creates currency so choose your affiliates carefully and wisely. Be very clear about your needs for collaboration. Build a good relationship with the people you collaborate with.

Collaboration strengthens your leadership.

CONTACT ME TODAY

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TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Is your job the same as your purpose?

Our Collective Vision Broadens And Strengthens Our Horizons…

Practice CO-CREATION

Invest in your own work and invest your time being with other co-creators. Develop innovations and systems that build connectivity. Find joy in your community efforts that you share with others because your life purpose is expressed through your ability to co-create.

Good relationships, build good leadership.

CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au