Purposed Based Brands

The 12 Essentials To Growing A Purposed-Based Brand….

  1. Connect to the heart much more than the head.
  2. Have a bigger purpose that extends beyond profit.
  3. Always add value where ever possible.
  4. Take time to do your best.
  5. Shape ideas with clarity of intention.
  6. Its embedded with truth.
  7. Make your audience the Star or Hero, not you.
  8. You don’t have to matter to everyone.
  9. Give your audience something to talk about and give them something to believe in.
  10. Develop a community of Tribe-Talkers.
  11. Make your audience feel like they belong.
  12. Share yourself with your audience.

If you want to know more…

083ElizabethEllames 7

Elizabeth Ellames  Tel 040 330 9696

Email elizabeth.ellames@ozemail.com.au

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Learning from a Master

As a Business Culture and Story-Based Branding Consultant, my role is to help people or businesses gain clarity about the ‘real deal’ value and message of their brand; the STORY and the PURPOSE.

These are the four topics I cover in my signature branding process –

  • The CULTURE of your brand invites your audience to engage and quickly becomes a place or experience that makes them feel like they belong.
  • The ESSENCE of your brand is a perfected backstory; an experience that people relate to and want to share with others.
  • The SPIRIT of your brand is the genuine ‘life force’ that you bring to it; the ‘magic elixir’ that people connect to that makes them feel alive.
  • The VALUE of your brand is your ability to be of service, and how that adds value to the lives of others.

But today I want to share this interesting documentary about one of my hero’s; Walt Disney. Walt was indeed a genius when it came to branding and that was because he was super clear around his values and vision. Enjoy and learn from a master of his craft … and a real innovation “tech wiz” as well. 

Featuring interviews with various Disney Legends and Historians, Great Big Beautiful Tomorrow looks at the various technologies Walt Disney used and developed over the course of his life. From creating the first sync sound animation in 1928 to his unrealized dream of E.P.C.O.T., an experimental city that passed on with him in 1966, this film shows Walt Disney as the futurist he truly was.

THE ARTIST

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THE ARTIST – Creates COMMUNITY/TRIBE

Some other choices in this category are Designer, Painter, Musician and Poet. Through your expression of life as an Artist you create tribes or followers that form community. This is how you grow your style of leadership. It is through your followers/community that you can see how your visions and artistic talents as a new style leader benefit others. By simply sharing your talent, art or craft, your community then starts to enroll others to support your leadership and vision as their own.

Community Needs Your Leadership.                                                                    

Real Deal, Real Time…

I so love doing real seminars in real time. Because that’s the only way to create a lasting shift in people – as humans we need to FEEL in order to LEARN that is what we call having an EXPERIENCE, which is also how we gain experience. I believe we have confused the word experience with the word stimulation.

AS HUMANS WE NEED THE EXPERIENCE OF BEING EXPERIENCED – this is a proven fact of how human beings grow.

Perhaps we are living in a world that is looking for the ‘ultimate experience’ simply because of our lack of genuine attention and being over stimulated in our life.

Keep it real so it lasts, I say. 

 

Are you up for it?

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REAL DEAL 12 C’s

#5. Live your COMMITMENT

Know your commitment. Create a clear Vision Statement for your life and your business that inspires you and encompasses your highest values and priorities.  Be committed even when you don’t want to, don’t feel like it, or it isn’t fun.  Standing firm in your commitments will push you to achieve anything you say that you will, regardless of feelings, circumstances or challenges.

Commitment inspires leadership.

Why do people start their own business?

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REAL DEAL 12 C’s

# 4. Invite COLLABORATION

Valuable collaboration is based on perfect alignment. Only invite collaboration that has a vision that resonates with yours. Collaboration creates currency so choose your affiliates carefully and wisely. Be very clear about your needs for collaboration. Build a good relationship with the people you collaborate with.

Collaboration strengthens your leadership.

CONTACT ME TODAY

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TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Is your job the same as your purpose?

Our Collective Vision Broadens And Strengthens Our Horizons…

Practice CO-CREATION

Invest in your own work and invest your time being with other co-creators. Develop innovations and systems that build connectivity. Find joy in your community efforts that you share with others because your life purpose is expressed through your ability to co-create.

Good relationships, build good leadership.

CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Where is your energy going most of the time?

REAL DEAL 12 C’s  #1: Demonstrate Creativity

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Of the many facets of leadership none rank higher than the power to create, which is illustrated through your ability to activate others to create. Be creative with your vision. Create what you said you’d create, when you said you’d do it, and do it with excellence even if (and especially when) nobody is watching. Always remain in the creative flow, even when it’s uncomfortable, difficult or causes some resistance. Creativity defines your style of leadership.

CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Do we have more than one tribe?

 

You become more of who you’re meant to be, by sharing yourself authentically with others.

Becoming more of “who you know you really are” and making your greatest contribution through sharing your gifts is all about finding your team; your tribe.

It’s less about running a solo race and more about trusting in others to support what you want to do and be in life.

Many of us have spent years struggling in isolation, trying to break away from old patterns.

You may have a deep and passionate desire to deliver your true creativity to the world.

You may appear to have wonderfully supportive friends and family members, but your inner experience still feels like you are alone.

And often part of the problem is that you may beat yourself up for not being able to do it alone.

What if these challenges to your true potential weren’t caused by any personal inadequacy, but rather was the result of not having enough real support in your life.

Real support looks like this –

1. Being with people who know where you’re coming from.

2. Being with people who also share their authentic self with you.

3. Being with people who celebrate your wins and understand that mistakes are also essential to living a socially and spiritually fulling life.

 

What is Workplace Empowerment!

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We all want to feel happy, satisfied and fulfilled when we go the work, after all it’s where many of us spent half our life. 
They say Time = Money, perhaps? 
I suggest other wise…
How about Time = Life, your life.

Let’s face it, it doesn’t matter whether we’re a CEO, Personal Assistant, HR person, Hairdresser, Technician or Sales Assistant, we all want to feel valued, supported and happy.

We all want our work life to reflect who we are and what we value. So often though we leave our real deal self at home and bring to work, what I call our Half-Self.

Our vision at Real Deal seminars is to assist corporations, small business and institutions with new and effective ways of reaching workplace empowerment.

And the best place to start is with “the people”.

We ask people to identify “what’s not working and what is working in their workplace?”

Often mistrust is due to a lack of transparency, covert and overt competition and personal agendas that continuously need to be meet, which often result in bulling or passive aggressive behaviour, which is just as disruptive (covert bullying).

Finding out what works and what doesn’t work requires all parties to adopt a new way of communicating with each other, we call it “Being Real Matters”

“Being Real Matters” focuses on 5 necessary elements:

1. Identify
2. Clarity
3. Specify
4. Edify
5. Unify

Each step encourages people to be objective, creative, progressive and remain connected to their personal role or vision and the collective vision, while operating in their community or work environment.

Many of us wake up each day ready to add value to our life and the lives of others, instinctively wanting to make a difference.

But somehow our paradigm shifts when we get out into the world. Constant detractions and demands make us forget about what we really want and we often give away our authentic personal power when we walk into the workplace.

To effectively transform your workplace culture, start by asking yourself and your team a simple question:

  • Do you believe the people around you have the potential to do even greater work? The answer will likely be yes, but that only kicks off the discussion.

Here’s some follow-up questions:

  • How do we genuinely believe in each other’s potential? 
  • The truth presents in the type of feedback we give each other, how quickly do we share information and how consistent and persistent we are?
  • So, in your own interactions, how can you demonstrate your belief in others even more?

Here’s a few ways to start:

  • Ensure people are accountable to their role and collective vision or outcomes.
  • Do a better job at asking inclusive questions.
  • Always be creative and collaborative with your approach.
  • Ask for help when you need it.

When you practice these actions, you begin to drive a more supportive workplace culture that activates creative human potential, which is much more engaging, exciting and inviting than any old toxic workplaces tactics that tear down and discourage. Your company/business/institution only has potential, because human beings have great potential when empowered.

Your workplace culture is indeed the sum of the daily interactions between everyone in your organisation.

Lead with the mindset of “Being Real Matters” and watch this directive energy transform the interactions within your workplace community.

Being Real Matters… is the art of adding value.

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Elizabeth Ellames – The Change Agent