You Are What You Share

We all know personal branding is important for most people today, not just celebrities and entrepreneurs.

Today when someone connects with you about your business or career, they need to understand who you are; they want to know what you’re about and whether you can add value.

Many people fall short though; either by ignoring their personal brand, thinking their work will somehow speak for itself… I have spent several years designing what I believe to be the best possible formula to identify the very essence of one’s personal branding. Over the last 20 years, I have explored branding through a few different avenues.

One is the development of Living Attributes, which is a typology (tool) that helps you to identify the value of your unique story; your brand. Its design and application build a lasting confidence by uncovering your true potential. Purpose-Based Branding goes way beyond the usual landscape of conventional branding, which only focused on highlighting a person’s professional identity. The refreshing approach to Purpose-Based Branding invites you and your audience or community to develop a quality relationship built on integrity and empowerment.

Secondly, over a three-year period, I had the privilege of working closely with an amazing team of women. In our third year together, with great conviction, they identified and developed their “Purpose-Based” brand from the inside out. As the facilitator of their powerful process, I also learned a wealth of knowledge about what works and what doesn’t when it comes to creating a brand based on your values. Each of these women has now moved on to form their own business and are forming communities around those businesses, they are indeed a shining example of Purpose, Passion, and Promise.

Here are my top insights on where people can fall short around their personal branding – and how you can avoid those mistakes.

#1. Distinction – The importance of creating a relatable and engaging story.

Most people assume that others will just “get it” when it comes to their brand: “Can’t you just work it out… can’t you see what or why I’m doing it?” Well no… Not really. Unless you take the time to explain yourself and fill them in, they probably won’t take the time to work it out and will come up with a conflicting version of who you are or won’t think much about your brand at all.

Tell your own GREAT STORY – don’t leave it to others to do it on your behalf, unless they have the full story and are telling it for all the right reasons. Remember your STORY informs your PURPOSE and creates your VALUE. This is a vital starting point that can make all the difference to how you present your message to the world.

#2. Distinction – The importance of finding out everything about your personal brand.

It is so easy to think we know and understands our personal brand. It’s basically who we think we are, yeah? Of course, when we take a deeper look, it’s easy to see the misconception.

Your personal brand isn’t just who you say you are; It’s actually all about…

  • identifying and clarifying WHAT your real talent is,
  • specifying HOW you love to express and share that talent
  • and WHY it is so very important to you
  • and WHO your brand is for…  and does it add value to their life.

Once you know your WHAT, HOW and WHY… your WHO it’s for, becomes much clearer. I have found the following to be the best way to uncover all of the above.

By applying the simple formula of… IDENTIFY, CLARIFY, SPECIFY, EDIFY and UNIFY you become crystal clear about what your personal brand looks like, feels like and what it communicates to others.

#3. Distinction –  The importance of living the core values of your brand.

The days are gone where creating a personal brand was just coming up with a clever resume, getting yourself a stylish makeover and a reasonable elevator pitch. Your personal brand is indeed far more than just what you say about yourself. It’s all about how people feel about you, what they perceive about you and what they find out about you based on your web presence. They want to know how you relate to them and others, what kind of tribes you associate with, what kind of leadership roles you’ve taken on, the type of content you share, the concepts and the new ideas you circulate.

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Key Principles:

  • You are WHAT you SHARE
  • Your STORY informs your PURPOSE 
  • And your PURPOSE is to ADD VALUE 
  • Which then CREATES your REAL VALUE

A lot of unsuccessful entrepreneurs figure that as long as they talk the current lexicon, they will be seen to be in the know. But it doesn’t work like that anymore. This new way takes effort, focus, and transparency to work, and that means living out your brand values consistently, each and every day. If people sense even the slightest bit of discord or imitation, it renders everything else you do as fake.

People want the REAL DEAL today –

Ensure that every action you take is aligned with how you want to be seen by your tribe and peers. However, it’s been my experience that not everyone is willing to make that kind of commitment to their brand.

Do you want to stand out, get noticed and be an influencer?

If so, you have to commit to your purpose, your passion, and your promise… for example, you need to be writing blog posts about trends YOU see in your industry, connect with other groups of people or perhaps create your own community or group, and start speaking at events to share your vision. When people see you living out your message, your brand, that’s when your brand will really become a valuable asset in your life and the lives of others.

Avoiding these mistakes will help others know what you are offering them, and allows you to be a leading edge contributor.

Take your brand to the next level and contact me – Elizabeth Ellames 

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Email – elizabeth.ellames@ozemail.com.au

Mobile – 040 330 9696

THE ARTIST

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THE ARTIST – Creates COMMUNITY/TRIBE

Some other choices in this category are Designer, Painter, Musician and Poet. Through your expression of life as an Artist you create tribes or followers that form community. This is how you grow your style of leadership. It is through your followers/community that you can see how your visions and artistic talents as a new style leader benefit others. By simply sharing your talent, art or craft, your community then starts to enroll others to support your leadership and vision as their own.

Community Needs Your Leadership.                                                                    

THE CHANGE AGENT

 

THE CHANGE AGENT – Lives with COMMITMENT

Some other choices in this category are Forerunner, Overseer, Futurist and Regulator. 

Being a Change Agent demonstrates commitment. You have a clear vision of the future and your life purpose, which inspires you and encompasses your highest values and priorities.  You have the capacity to envision what is not yet conceivable. You also have the willingness to proclaim a vision without regard for personal gain. You are committed even when you don’t want to be, don’t feel like it, or it isn’t fun.  Standing firm in your commitments pushes you to achieve anything you say that you will, regardless of feelings, circumstances or challenges.

Commitment Inspires Your Leadership.

CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Real Deal, Real Time…

I so love doing real seminars in real time. Because that’s the only way to create a lasting shift in people – as humans we need to FEEL in order to LEARN that is what we call having an EXPERIENCE, which is also how we gain experience. I believe we have confused the word experience with the word stimulation.

AS HUMANS WE NEED THE EXPERIENCE OF BEING EXPERIENCED – this is a proven fact of how human beings grow.

Perhaps we are living in a world that is looking for the ‘ultimate experience’ simply because of our lack of genuine attention and being over stimulated in our life.

Keep it real so it lasts, I say. 

 

Why is it working so well?

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REAL DEAL 12 C’s

 #6. Establish COHERENCE

Coherence is all about quality connections. If your team around you is not coherent, your leadership style will not evolve. Coherence is the glue that keeps a team sound and again connected. Being coherent requires a commitment to the whole; it requires being fully present on all levels.

Coherence creates community.

CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.au

Are you up for it?

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REAL DEAL 12 C’s

#5. Live your COMMITMENT

Know your commitment. Create a clear Vision Statement for your life and your business that inspires you and encompasses your highest values and priorities.  Be committed even when you don’t want to, don’t feel like it, or it isn’t fun.  Standing firm in your commitments will push you to achieve anything you say that you will, regardless of feelings, circumstances or challenges.

Commitment inspires leadership.

Who knows you, really?

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Become A Social Entrepreneur Connector 

Home truth coming your way… I haven’t always been the best at the whole networking thing. I use to think, if I always do my best the business will come. Well that does work to some degree, but the truth is good networking does work and great networking rocks!!!

The thought of networking at conferences and industry events can make some social entrepreneurs a little bored, twitchy or even nervous to say the least. But if you go into it feeling that uncomfortable, your results will be mediocre. Attending “Great Connecting Events” are a major part of being a successful entrepreneur, so it’s in your best interest to get being really, really good at it…

Its time to learn how to be a spectacular “Tribe-Talker”

Here is a simple format to help you make valuable connections and find ways to unleash your expressive, dynamic and passionate tribe-talker within.

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1. Ideas = Intention

Identify your intention before you even get to your event.

What are you looking to get out of the event?
Are you there to generate leads?
What kind of people do you want to meet?
Which speakers do you want to connect with?

2. Integrity = Identity

Leave your intrusive elevator pitch at home.

Remember you’re not there to close a sale. Avoid selling yourself and telling everyone why your product or service is the best. Instead, ask everyone you speak to… “Is there anything I can do to help your operation.” This generous approach will leave an impression that ensures they’ll answer your phone call or email after the event.

This display of “Generosity of Spirit” starts to build your relationship for future discussions. Don’t forget to follow up with everyone. Make contact within 72 hours of the event. This keeps your encounter fresh in peoples minds.

3. Passion = Purpose

Don’t sound robotic. Let your true personality shine through. Be authentic.

Building 4 or 5 meaningful connections is better than collecting 30 business cards from people you wont speak to again. Sprouting off your script-like spiel might get you a business card, but probably just to make you go away.

Take time to be fully present in your conversations and remember your follow up time after the event is important. Those “being totally present conversations” can often lead to valuable business opportunities.

4. Leadership = Leverage

Be heard and seen.

Nobody is going to remember you unless you are engaging. If you are at a conference make an effort to ask at least one question during the Q&A session following each presentation. Not an empty question with no real purpose – it needs to be an interaction of authenticity and intelligent. This is a great way to get on the radar of everyone in the room. People will approach you to connect and will initiate conversation. If you seem even a little savvy around a topic, you become attractive, a magnet that can pull in contacts from many directions.

5. Diversity = Dynamic

Team up with a people who compliment your flaws and strengths.

It’s always easier when you have others on your team – it gives you extra confidence and if you select your networking partners carefully you can make sure you are equipped with people who make up for your shortcomings.

For instance, if you are a bit of a risk taker or change agent partner up with someone that is a people pleaser and mentor. Let them open up some conversations and introduce you to bring it home and make new connections. And equally, you can support them when need be, with your unique strengths.

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You attend networking events and conferences to make valuable connections, right? Use this simple format to make sure you make the most out of every event you attend.

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CONTACT ME TODAY

TEL : 040 330 9696
elizabeth.ellames@ozemail.com.a